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Nōu te rourou nōku te rourou ka ora ai tātou


Primary ITO embraces a service mentality to provide workplace programmes for our communities.  Developing people in the workplace is at the heart of our service using a wide range of programmes related to the land and water. 


Adding value to remote Māori communities

Tū Te Ngana Hau

The Breath of Endeavour

Ruapehu te maunga, Whanganui te awa, Atihau te iwi. Tihei mauriora e

Read a brochure about Tū Te Ngana Hou

Tū Te Ngana Hau (The Breath of Endeavour) was a 2-year pilot programme based on teh Whanganui Awa.  Māori led this community-centric programme.  

The results prove a bespoke approach works, complementing a desire of Māori communities to be self-determining as they know best. 


“This is our journey, being the better selves throughout that journey.  This is what you learn along the way.” Ahurangi Ranginui  

Read the final research report


In the videos below, those involved in the programme explain success in their own words.

Te Kanohi Kitea

Ka rere manu ki uta ka rere manu ki tai, he mihi maioha ki te rōpū nei hei kānohi manaaki ki te kaupapa ahuwhenua ahumahi, koutou ngā ringa raupā kei te mihi.


He Kanohi Kitea is a four member group of experienced and well connected members within the Māori Primary Industry and Pasifika community.  They are a respected group of people invited to provide insight and advice to Primary ITO. 

Their collective manaakitanga enhances our Tiriti o Waitangi commitment and our collective desire to meet the needs of all people.

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Hone McGregor (Te Atiawa, Ngāti Rārua) is well connected to the Primary Industry. Director for KONO NZ (Food & Beverage producer), a Director for Wakatū Incorporation (vineyards, orchards and grazing land at the top of the South Island), Deputy Chair of Te Taumata - MFAT Māori trade engagement board, Trade for All; an Executive Council member for FOMA (Federation of Māori Authorities) and current Chair of three Boards.

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Cheyenne Wilson (Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa, Te Arawa) Ahuwhenua Dairy Young Māori Finalists 2017 & 18.  Actively involved with Primary ITO on a number of initiatives, she is a Māori mentor, is contracted to DairyNZ working in the Youth engagement space mainly with the Limited Service Volunteer project at Burnham army camp and is a Trustee on the Board for Meat the Need and currently studying a Bachelor of Commerce & Agriculture, Majoring in Accounting.


Malu Api Malu (Samoan leader with Te Atiawa & Ngāi Tahu whānau links)

is a well-connected matai in the Pasifika community nationwide and is currently a Managing Consultant for Maven Consulting operating across Aotearoa New Zealand and the Pacific region.  Malu has a background in Strategic Marketing and Education. He served as a Chief Advisor, Industry Engagement, and Chief Advisor Pasifika in the Youth Guarantee Team at the Ministry of Education under Arthur Graves and is a Former GM Products and Services for the New Zealand Council for Educational Research (NZCER).

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Anne Carter (Ngāti Kahungunu, Ngāti Raukawa ki Tonga)

Current director of Wairarapa Moana Incorporation since 2014, 25 years in Public sector and Youth Affairs. Anne’s experience, alliances and insight within the Māori Primary Industry provides a broader lens that enables a holistic perspective to the learner journey and Māori businesses.  

He waka eke noa

Te Rautaki Whakarōpū Māori is a representative Industry Training Māori Network created to strengthen a sector wide approach to develop strategies to support Māori, Whānau, Hapū, Marae and Iwi development.


The vision is Māori engaging and thriving in industry training and our goal is to champion a ‘by Māori for Māori’ approach.

Te Rautaki Whakarōpū Māori Industry Trai

Our learners doing the mahi

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Tangaroa Walker

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Cheyenne Wilson

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Jimmy Hollis

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Anaru Patel

News articles

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Jordan Biddle

Entering the Ahuwhenua Young Māori Farmer Awards a must

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Gill Jamieson

A New Direction In Life

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Richard Scholefield

We believe we need to be offering training for all our staff